What is the Sound of Color? The Gap has taken it upon themselves to put five musicians to the test assigning each a color and asking them to write a song that will embody that color. The Gap seems to be improving their selection, and this marketing idea is one of their more creative and interesting ones to date. It makes sense for the Gap to do something like this given their love for music (Thursday Night Live was the best thing ever), and their affection for preppy pops of color.

Dntel, a member of the band The Postal Service, took on red;
Marié Digby, notorious for YouTube videos and cover of Rihanna’s hit “Umbrella”, took yellow;
The Raveonettes, who have taken over my ipod with their latest album “Lust”, took on black and white;
Swizz Beats, hip-hop artist/producer, opted for green;
The Blakes, a Seattle-based Indie band, took blue;

The project resulted in the following songs and accompanied videos:
Dntel’s Turning Red:

Marié Digby’s Paint Me In Your Sunshine:

The Raveonettes’ Black/White:

Swizz Beatz’s Candy Paint,:

The Blakes’ Magic:

For more information on the project visit soundofcolor.com

1 Comment on What is the sound of color?

  1. jess gonacha
    March 5, 2008 at 7:42 pm (10 years ago)

    hey, this is great! i hope you don’t mind, but i’m going to post about this on my blog, too– with credit to you, of course!

    thanks for the tip!! this is awesome.

    ps- i heart dntel. 🙂