Racing has been a reoccuring theme for me this weekend as I spent all day yesterday clutching my Wii Wheel as I played Nintendo’s latest release
MarioKart. The game is awesome of course, but then again so is Kate Spade’s Spring 2008 ad campaign with its Soap Box Derby theme!!! The campaign was shot in Northumberland by Tim Walker with a group of eight year old girls & boys participated in a live event. Each of the cars are mini pieces of art work, including a ladybug, a sailboat, and an airplane. The ladybug is of course my favorite…who can resist that helmut?

soapbox derby katespade


View Kate Spade’s spring collection here, learn more about the campaign behind the curtain.

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