|By Invitation Only: How We Built Gilt and Changed the Way Millions Shop available for Pre-Order @ Amazon|
As someone has made a few purchases from Gilt.com over the years and have lusted and debating about making many others (Current Want: Eugenia Kim feather fedora) I have become very familiar with the company from the consumer side. However, I did not know much about the history of how the e-commerce site came to be.
When I received an advanced copy of Alexis Maybank and Alexandra Wilkis Wilson’s book “By Invitation Only” I dove in and was immediately fascinated and inspired by their story. Not only did they transform the e-commerce landscape with the launch of Gilt, effectively bringing the sample sale to the privacy of shopper’s homes, even if those homes happen to be located in small town, USA. They demonstrated how powerful one simple and extremely good idea can be when combined with an entrepreneurial spirit.
The book offers tons of insight into what it takes to have a successful start-up, and also numerous tips on how to lead (and remain true to your leadership style while also making it an effective one), run a business, and also to grow a business while minimizing hiccups and growing pains. Anyone considering going into business with a family member or friend should read this book, even if they aren’t interested in the fashion side of their business. For that matter, any of us who seek to one day be our own boss, should read, take notes, and be inspired by this book!
By Invitation Only: How We Built Gilt and Changed the Way Millions Shop is available for Pre-Order now, and will arrive in bookstores April 12th. Happy Reading!
*An advanced copy of this book was provided for review consideration.