“Well (name omitted) seeing as how you took the time to voice your opinion and elucidate your rather obviously limited knowledge of branding, packaging and design, I thought I might also take some time too respond. First of all thank you for showing an interest in our product glad you liked the color of Uncle Vince unfortunately everybody does so that makes you.. not so astute. As for the packaging, we let the professionals determine what is good and what is bad. When we designed the packaging for KOIBOX it was a deliberate move to “wrap” the bottle in a manner that was different and unique, that is what good branding and package design is about..stirring interest and conversation. I say this in confidence given the award KOIBOX received from Communication Arts Magazine 2002 Design Annual..Best of Packaging. The award was given along side a few other notable companies like Evian and Skyy Vodka…but what do any of us know about package design especially Communication Arts Mag! I am certain that you don’t even frequent a newsstand that carries such high brow periodicals.As for your second issue. To begin with we did not intend to sell this product to women that are pent up with personal biases towards the beauty of the female body, in fact the reason we chose such a demure and unclothed women was to fortify the notion that all women are beautiful and the same in general terms…it is color and accent that makes them different to the eye of the beholder. You will notice that the model was dusted in white and posed in a manner to suggest that she was not the focus or the impetus for our campaign..the polish is. I feel sorry for your daughters that they should grow up in an atmosphere that obviously has disdain for the female body and anatomy..remember they too carry the same equipment and should be proud of it. As far as you and your friend are concerned…sounds like one guy was dumb and the other was glad of it. The TITS stay. Go find another product to bitch about… Quaker.
**name omitted but it is the CEO of Koibox***
PS. check our feature out in the March Issue of Lucky Magazine..just another publisher that doesn’t know anything about women.”
I personally don’t have a problem with the image (click here to view it), or the packaging for that matter. i think the packaging is very chic & unique. however, annie, over at blogdorf goodman, brought up some good points concerning the practicality of the design that had not even occurred to me. I find the names of their products to be clever, humorous, and fun. In addition, I have tried their polish, and & happened to like it quite a lot actually, and that is why i am so disappointed by this company reaction to criticism. I am just appalled by the letter! This response is so incredibly unprofessional! Even if the CEO did not pen it himself, the fact it was sent out on company letterhead is unconscionable. A number of people have already written to Koibox, and publications who have recently ran features, or plan to run features on the company’s products such as Lucky & the Denver Business Journal. If you would like to contact the company directly, please see the below contact information.
2696 S. Colorado Blvd. Suite 500 Denver, Colorado 80222
By Phone(303) 282.5618 [Local]; (866) 228.9564 [Toll Free]
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