{photo via: Ecorazzi}

Torrential rain didn’t keep hundreds of New Yorkers from coming out to try to get their hands on Anya Hindmarch’s “I’m Not A Plastic Bag” totes. I arrived shortly after 5am and there were already over 200 people in line that wrapped around the block!!! I was shocked, because last month (when I bought my bag) if you walked by one of the Anya Hindmarch store at that time there were maybe 30 people! Granted, the Ayna Hindmarch store opened at 10am & not 8am (like Whole Foods), but I was still shocked by the unbelievable crowd amassing outside the shops at Time Warner!

The thunder storm hit shortly after I arrived. I was planning on taking several photos, but I didn’t want to risk getting a drop of water on my new camera, so sorry for the lack of photos! It was a funny site to see so many girls & guys standing in line huddled under umbrellas. Sadly there were plenty of people who came without an umbrella & proceeded to get soaked without hesitation all for a $15 bag! I couldn’t believe it! Is it worth getting poured on???!!! I guess for them it was!

Everyone was very civil from what I could tell. There was no hysteria, although I see that Ecorazzi is reporting there was at least on crazy person in attendance & there was a fainting incident. Regardless, this all pales in comparison to the scene at Anya Hindmarch launch in Asia!

The Columbus Circle Whole Foods had 3,000 bags in stock with a 3 bag per person limit. The store was set to open at 8am, but opened their doors shortly after 7am probably out of pity for all of the people getting soaked outside! (see time on receipt below):

Here is the real kicker though, Whole Foods proceeded to package the Anya Hindmarch totes in Whole Foods plastic bags. In fact, the clerks were actually asking customers if they wanted the totes placed in plastic bags!! I did see a number of people with their own grocery bags (props to them!), but the vast majority of people coming out of Whole Foods were carrying the “I’m Not A Plastic Bag” totes INSIDE of plastic bags!!! They didn’t even seem to be embarrassed about it…a number of them were even posing for photos & talking to the press. Personally, I think I would have hung my head in shame! The humor was not lost on me, and quite frankly the blatent hypocrisy of the act kind of irritated me. I get that it is raining and you don’t want to mess up your new white canvas bag that you just waited in line for, but for god’s sake bring an extra bag with you! You thought to bring coffee, snacks, sleeping bags, laptops, books, psps, lawn chairs–you know everything except for the kitchen sink, but you couldn’t remember to bring an extra non-plastic bag? Think about it.


Regardless of the buyer’s intentions by 8:30am all 3,000 bags had been sold. If you still don’t have a bag, and you still have a desire to get one, I’m sure there are plenty of New Yorkers posting them on ebay right this second.

P.S. The Japan version just went for over $200! Ouch!

6 Comments on I’m Not A Plastic Bag Whole Foods Launch Report

  1. lealou
    July 18, 2007 at 9:07 pm (11 years ago)

    oh man — people are such idiots some time — good post.

  2. Anonymous
    July 18, 2007 at 9:54 pm (11 years ago)

    i bought two! After i bought mine @ 8:29 there were only 6 left.

    Whole foods had already made bags of 1, 2 or 3 bags in a plastic bag. They were really trying to rush everyone in and out.

    It wasn’t like they gave u an option.

  3. platinum blonde
    July 18, 2007 at 10:07 pm (11 years ago)

    i bought mine about an hour earlier and they didn’t have them pre-bagged. Of course there were about 20 thousand registers…I checked out at 22 šŸ™‚ They were definitely eager to get the bag crazy shoppers the hell out of there (hence the fact they opened so early!), so I believe you that they started pre-bagging them. Believe me when I say this my clerk was kind of taken aback that I refused the plastic bag. At the Anya Hindmarch boutique a month ago they didn’t give you any sort of bag (it was raining then too), they expected people to bring their own or carry the totes…I stuffed mine into my carryall, so this time I assumed Whole Foods was going to do the same & I brought one of my reusable non-plastic grocery bags. I was just shocked that Whole Foods was thoughtlessly packaging them that way, and that so few people protested thats all.

  4. Anonymous
    July 19, 2007 at 2:15 am (11 years ago)

    i bought three from whole foods, west orange,nj. i arrived after 7am and there were less than 100 people in line. i saw some people bought 6 bags, they run to their car to drop off first 3 and back to the line again. They are lost to all shame!!!

  5. platinum blonde
    July 20, 2007 at 2:43 pm (11 years ago)

    Several of you have contacted me in regards to selling the “extra” bag. I actually bought the bags for my girlfriend in Chicago. They aren’t selling them in Chi-town, so I was just being a good friend :). Sorry!

  6. MissK
    July 21, 2007 at 1:17 am (11 years ago)

    Defeats the purpose of selling those bags if they’re going to be given out in plastic bags!
    I can’t believe people lined up all that time for those bags.