I have two Anya Hindmarch “I’m Not A Plastic Bag” totes in my possession and it is only 10:40am on June 20th, the date of the U.S. launch! Sometimes it pays to be first, or in my case, second in line. The guy in front of me at Anya Hindmarch’s 60th St. location could care less about the bag itself, and like a good solider, was simply purchasing the bags because his girlfriend (who currently does not live in NYC) instructed him to do so. I told him he should be boyfriend of the year! My boyfriend, on the otherhand, was in bed fast asleep with our dog SOPHIE at 5:30 am when I arrived at Anya Hindmarch. I didn’t get rained on thanks to a construction platform overhead, and thankfully I live close enough that I was able to literally roll out of bed and head for the subway. The guy behind me in line had actually arrived at the midtown location at four a.m., but received mis-information that the downtown location opened up at 9am, so he headed down there only to find out it opened at 11am. He, obviously, returned to the midtown location and reported to me that the lady in the number one spot on that line had driven all the way from Virginia with her two daughters just to buy the bag!!! And, I thought I was crazy!!!
To be honest, I’m not happy about not having my hair or makeup done all for a $15 bag, well 2 $15 bags, but I think it was worth it. I really love the bag. I think it is adorable. I tried to pre-order it, I tried to get a friend to get one of the UK bags for me, but I had no luck. I envy the people who were able to have their bags shipped to them! I was not one of the lucky mailing list people who were given a chance to order the bag online, instead I received an email (pictured below) offering me 25% off their other merchandise:
I was determined to get my bag, and as it turns out standing (well, sitting–someone did offer me a chair) for, however many hours I waited, wasn’t all that bad! My day just started a bit earlier than it normally does!!!
After I purchased the bags and exited the store I saw the line was all around the block, so I’m sure people are still standing there, and I’m sure they will sell out at least for today. I’m not sure If they are restocking the bags after today. I was told they had 500 bags at that location and they had a 2 bag per person limit. The people working at the 60th Street location were very friendly, and even handed out bagels & water to all of us in line– which was MUCH appreciated!
The U.S. edition of the bag will be available on July 18th at select East Coast Whole Foods Stores. For additional information visit Anya Hindmarch’s website
UPDATE: This bag is sold out at all Anya Hindmarch locations. The New Jersey location confirmed to me via telephone that they sold out in an hour and twenty minutes! I have to say, the bag is really cute in person & carries a great message. If you were unable to get your hands on the bag, get in line on July 18th at select east coast Whole Foods stores, or try your luck with ebay.