I have two Anya Hindmarch “I’m Not A Plastic Bag” totes in my possession and it is only 10:40am on June 20th, the date of the U.S. launch! Sometimes it pays to be first, or in my case, second in line. The guy in front of me at Anya Hindmarch’s 60th St. location could care less about the bag itself, and like a good solider, was simply purchasing the bags because his girlfriend (who currently does not live in NYC) instructed him to do so. I told him he should be boyfriend of the year! My boyfriend, on the otherhand, was in bed fast asleep with our dog SOPHIE at 5:30 am when I arrived at Anya Hindmarch. I didn’t get rained on thanks to a construction platform overhead, and thankfully I live close enough that I was able to literally roll out of bed and head for the subway. The guy behind me in line had actually arrived at the midtown location at four a.m., but received mis-information that the downtown location opened up at 9am, so he headed down there only to find out it opened at 11am. He, obviously, returned to the midtown location and reported to me that the lady in the number one spot on that line had driven all the way from Virginia with her two daughters just to buy the bag!!! And, I thought I was crazy!!!

To be honest, I’m not happy about not having my hair or makeup done all for a $15 bag, well 2 $15 bags, but I think it was worth it. I really love the bag. I think it is adorable. I tried to pre-order it, I tried to get a friend to get one of the UK bags for me, but I had no luck. I envy the people who were able to have their bags shipped to them! I was not one of the lucky mailing list people who were given a chance to order the bag online, instead I received an email (pictured below) offering me 25% off their other merchandise:


I was determined to get my bag, and
as it turns out standing (well, sitting–someone did offer me a chair) for, however many hours I waited, wasn’t all that bad! My day just started a bit earlier than it normally does!!!

After I purchased the bags and exited the store I saw the line was all around the block, so I’m sure people are still standing there, and I’m sure they will sell out at least for today. I’m not sure If they are restocking the bags after today. I was told they had 500 bags at that location and they had a 2 bag per person limit. The people working at the 60th Street location were very friendly, and even handed out bagels & water to all of us in line– which was MUCH appreciated!

The U.S. edition of the bag will be available on July 18th at select East Coast Whole Foods Stores. For additional information visit Anya Hindmarch’s website

UPDATE: This bag is sold out at all Anya Hindmarch locations. The New Jersey location confirmed to me via telephone that they sold out in an hour and twenty minutes! I have to say, the bag is really cute in person & carries a great message. If you were unable to get your hands on the bag, get in line on July 18th at select east coast Whole Foods stores, or try your luck with ebay.

4 Comments on I’m Not A Plastic Bag Launch Report

  1. TammiMagee
    June 26, 2007 at 12:31 pm (11 years ago)

    Hi I’m Tammi! I was one of the lucky ones who joined the Anya Hindmarch mailing list and was selected to buy an ‘I’m Not A Plastic Bag’ via a unique URL on 20th June! I am so excitied! I can’t wait until I have the bag in my hands!

  2. platinum blonde
    June 26, 2007 at 3:34 pm (11 years ago)

    Tammi, I’m so jealous of you! No LINES! 🙂 🙂 I guess the one good thing is I had it my possession immediately after the store opened.

    It is a great bag and has the ability to haul a lot of stuff!!!

  3. mbravo180@yahoo.com
    July 20, 2007 at 12:30 pm (11 years ago)

    are you by any chance planning on selling the xtra bag to a poor soul who has been scouring the Earth for it…. please it would make a teen girl so very happy…thanks for the time.

  4. Katya
    August 26, 2007 at 5:34 pm (10 years ago)

    It doesn’t really matter where it’s made, or what it’s made out of… The point is, people who like this bag will want to use it and that in itself can reduce the consumption of plastic bags.
    The goal wasn’t to diminish child labor or cheap labor in China.

    If people like this bag and decide to use it as an alternative to plastic shopping bags, then the message and goal is effective.

    People who want this bag know its intended purpose and ultimately it’s a personal choice to stop using plastic or not. The bag itself doesn’t make a difference, it’s the attitude people adopt.

    The message is boldly imprinted on the bag so it’s promoting awareness and a 2nd look at things.
    Like if you bring it to a supermarket where everyone is packing their stuff in plastic, they might think twice next time.

    —-BTW, don’t be fooled by the price drop of these bags on ebay, there are tons of fakes out there, over half of them are sold from China now. Beware of the lack of pictures, new sellers with little or no feedback!!!