Born 2 Fit Sign

A few weeks ago I was contacted by the lovely Justine of Brand About Town to potentially become a Gap Brand Enthusiast. I met with Justine over coffee and then went shopping with her in the Gap on 5th Ave where I chose an adorable dress, scarf, and ruffled tank top to take home all just for meeting with her. Soon thereafter, a package arrived for me in the mail with a giant tote, perfume, lip gloss, and a “Born To Blog” tee all from the Gap:

I had been chosen by the Gap to host a “Born To Fit” jeans party with some of my girlfriends!!! I was beyond thrilled! Given that is in the middle of wedding season, I opted to get started right away and host the party out east at my fiance’s parents house (my NYC apartment is less than ideal for hosting 10-20 people!) on Sunday July 19th. It was the first Gap Born To Fit party of many that other bloggers will be hosting around the country, and the best part is that my guests and I would get to try on and take home the jeans well BEFORE they are available in stores!!

The jeans and other goodies were sent overnight to me via Fed Ex. When they arrived, it felt a bit like Christmas in July! I had sizes 0-12 in three of Gap’s “Born To Fit” styles: “Always Skinny”, “Real Straight”, and “Sexy Boot”. These jeans are set to hit Gap stores nationwide on July 27th. They are 110% the nicest Gap jeans I’ve seen. It is clear the Gap has completely re-engineered the jeans from the wash, fit, and overall feel of the jeans. The fabric is ridiculously soft and is the closest they have ever come to REALLY competing with premium denim and I mean it. These are the images of the three new “Born To Fit” styles available at the Gap July 27th:

gap born to fit styles
(Note: the “Always Skinny” style I had on hand at the party did not have holes, and was a dark/black wash, but I can’t wait to try on this version of the style!)

The weather cooperated so I took the party outdoors, which left the inside of the house empty for lots of trying on and jeans swapping! My jeans table complete with “Born To Fit” re-usable totes for my guests to carry their jeans home:

Born To Fit Spread

Jeans Table

Born To Fit Totes

In addition to the awesome jeans, totes, and signage, the Gap was nice enough to provide printed packages of M&Ms (The M&Ms were also printed), “Born To Pop” popcorn, a “Born To Snack” popcorn bowl, and a “Born To Smile” digital camera for the party. I took it upon myself to burn CDs as favors for my guests, and made sure my ipod was pumping the playlist from the speakers for the duration of the party:

Born to Snack

My fiance made homemade guacamole for the guests which we served with hint of lime Tostitos. We also served the New York classic Black & White cookies with fresh berries and fresh apples, pears, peaches, along with cheese & crackers. White wine, water, soda, vodka & cranberry, and beer was also available for my guests! 🙂

Born To Snack Collage

The official playlist at my Gap “Born To Fit” Party:

Born To Rock

I took photos with my trusty Nikon for the duration of the party, but made sure my guests could take pictures of each other with the “Born to Smile” digital camera the Gap provided:
Born To Smile

Inside I put “Fitting Room” signs on the doors of the bathrooms and bedrooms:
Fitting Room Sign

Beth checking out the jeans table:
Beth checking out the jeans

The girls modeling their jeans:
Girls In The Jeans

Kelly wearing her “Always Skinny” jeans:

Kelly wearing Always Skinny jeans

Beth & Patty modeling their jeans choices:
Beth & Patty
Beth is wearing the “Always Skinny”, Patty is wearing the “Sexy Boot”

Kim wearing her “Real Straight” style:
Kim wearing the Real Straight jeans

Born To Smile, more shots from the party:
Gap Born To Fit Party Collage

Beth & Brittany

Born To Smile Collage

For even more photos of my Born To Fit party please check out my flickr set.

Everyone really loved the jeans, and the party was a lot of fun. The most popular jean was the “Always Skinny” style (I have ONE size left). It was my personal favorite as well, but I truly love them all.

Because I do have left over jeans, and I would never have gotten the opportunity to host such an awesome party if it weren’t for my dear readers, I am going to be giving away FIVE pairs of Gap “Born To Fit” Jeans.

Simply leave a comment on this post with your name & email address or shoot me an email platinumblondelife5 [at] gmail [dot] com with with the subject line “GAP GIVEAWAY” before 11:59pm EST Sunday July 26, 2009 to enter. I will notify the FIVE lucky winners on July 27th (the day the jeans arrive in GAP stores). (Please note: the giveaway is open to U.S. residents only.) Good Luck!!!

UPDATE: Thanks to all those who entered! Congrats to our winners Princess Paula, Jennifer, Sui, KayRN, and Saving In Style–you gals will look fab in your new jeans!!

19 Comments on Gap Born To Fit Party & Gap Born To Fit Jeans GIVEAWAY

  1. Christine
    July 20, 2009 at 10:14 pm (8 years ago)

    I have always loved Gap jeans, so this is all very exciting!

  2. Princess
    July 21, 2009 at 12:51 am (8 years ago)

    OMG – looks like a FABULOUS party – and the jeans look great. I wish I could have been there
    Mel! You are so awesome.

  3. Allison M.
    July 21, 2009 at 3:47 am (8 years ago)

    Love your party and I’m so excited to host my own. I’ve been dying to see photos and love the skinny style already.

  4. J
    July 21, 2009 at 5:06 pm (8 years ago)

    Thanks for the giveway.Would love to try one.

  5. Deanna
    July 21, 2009 at 9:10 pm (8 years ago)

    What a great party! Very cool how accommodating Gap was in helping you with all the supplies you would need, but great job making it your own. I would love to be entered in for your giveaway! Thanks!!!

  6. lily
    July 21, 2009 at 11:07 pm (8 years ago)

    Ilove your part especially all the details that you put into it. And I also love gap jeans.Thanks for a great blog. Lily

  7. lily
    July 21, 2009 at 11:10 pm (8 years ago)

    I loved your party and all the details that you put into it.I also love gap jeans. Thanks for a great blog.

  8. Lizz
    July 22, 2009 at 4:06 pm (8 years ago)

    Gap jeans are the only ones that always fit for me.

  9. Amanda K
    July 22, 2009 at 4:41 pm (8 years ago)

    Oh my goodness your Gap Born To Fit Party looks so fun!! =D

    Cute pictures too..

    Thank you for the giveaway!!

  10. ccboobooy
    July 23, 2009 at 2:01 am (8 years ago)

    I would have loved a party like that.

    Thanks

    charisscharity [at] yahoo [dot] com

  11. KayRN
    July 23, 2009 at 2:45 am (8 years ago)

    Awesome party! Seems like so much fun. I still haven’t been able to find the right pair of jeans for a decent price. I’d love to try the jeans from Gap! Thanks

    L.KaylaRN[at]gmail[dot]com

  12. Saving in Style
    July 23, 2009 at 3:41 pm (8 years ago)

    What an awesome party!! This looks like fun! AND an awesome giveaway to boot – thanks for sharing!! I’ve been trying to work out and lose a few pounds, so this could be a fun reward – haha! 🙂

    jamieandandre at bellsouth dot net

  13. Saving in Style
    July 23, 2009 at 3:49 pm (8 years ago)

    I just posted a comment – but had computer issues – not sure if it went through! I would LOVE to win one of these – I’ve been working out and trying to lose a few pounds – PLUS the hubby has been away for 20 months (military) and will be home in September!! I would love to welcome him home in NEW gap jeans – woohoo! The party looks AWESOME! Thanks for sharing the goodies!

    jamieandandre at bellsouth dot net

  14. Yasmine
    July 23, 2009 at 4:06 pm (8 years ago)

    That is one awesome party you hosted- looks like your guests had a great time!

    I would love a pair, thanks for the chance!!

    yasmineo142[at]hotmail[dot]com

  15. T
    July 25, 2009 at 12:18 am (8 years ago)

    I’m a little jealous! I’ve been trying to find a new pair of favorite jeans without any luck.

    fragile dot article at gmail dot com

  16. Miki
    July 28, 2009 at 5:00 pm (8 years ago)

    These jeans look great. A big improvement in Gap’s jeans. Your party looked amazing! =D

  17. Miki
    July 28, 2009 at 5:01 pm (8 years ago)

    Your party looked like so much fun! I wish I were there. Gap’s new Born to Fit jeans look great!

  18. modern eve
    July 29, 2009 at 2:03 pm (8 years ago)

    i’m hosting my party here soon in dallas, any tips? your “fitting room” sign was great idea!