Makeup addicts everywhere rejoiced today when they lined up at their most frequented department stores to claim their free makeup thanks to a class action lawsuit settlement. The lawsuit was filed a decade ago by nine women in California claiming that cosmetic manufacturers and retailers conspired to keep the prices of their products artificially high thereby violating the antitrust and consumer protection laws. While the cosmetic companies did not admit to any wrongdoing they agreed to a settlement to avoid litigation. The result, free makeup for those of us who have shopped at department store cosmetic counters between May 29, 1994 and July 16, 2003.
Each affected consumer can receive one free cosmetic product on a first come, first served basis and while supplies last beginning January 20. Participating retailers include Bloomingdale’s, Bergner’s, Boston Store, Bergdorf Goodman, Dillard’s, Macy’s, Neiman Marcus, Nordstrom, Parisian, Saks Fifth Avenue, Carson Pirie Scott, Gottschalks, Herberger’s, and Younkers. Brands include Chanel, Clarins, Estee Lauder, Clinique and Lancome.
I of course, lined up at Saks Fifth Avenue here in Manhattan to collect Lancome’s Fatale Mascara (which retails for $23). The line looked crazy long (it wrapped around the entire first floor), but I was in line for 5 minutes tops. I picked my brand (see a full list here), received a ticket, was handed a Lancome product and walked out the door. It was painless, and I do love me some Lancome mascara! See a photo of my “prize” below:
For for more information the settlement click here.