During a trip to Argentina Blake Mycoskie visited a number of impoverished villages and upon seeing very few of the children were wearing shoes, Blake knew he wanted to help, and though he was not in the shoe or the fashion business he knew he wanted to start a shoe company.

At the time, Blake had been wearing shoes traditionally worn by Argentine workers that are known as “alpargatas”. Alpargatas are lightweight slip on shoes with a breathable canvas top and a soft insole. Blake took the idea of the Alpargatas and created his company TOMS: Shoes for Tomorrow. Toms Shoes are a modern version of the Alpargatas…they are comfortable, breathable, and come in a variety of cool fabrics, prints, and colors, thereby making them great for running errands, dog walking, beach going, kid chasing, exploring, playing, speed shopping, thrift shop browsing, mud stomping, sh*t kicking, and a whole lot more.

The best part about Blake’s shoes is that they are eco-friendly, and help benefit the children that inspired Blake in the first place. For every pair of Toms Shoes sold, the company will donate a pair of shoes to a child in need. Blake has organized several trips back to Argentina and other nations to donate thousands of shoes to children. Read more about the mission of TOMS and the great work they have already done here!

top: Red TOMS $38; Pink Patch TOMS $38; all online @ TOMS Shoes
middle: Tiny TOMS – Pink Camo $28; Tiny TOMS – Pink $28; all online @ TOMS Shoes
bottom: Stripe TOMS $38; Sky/Pink Stitch TOMS $38; all online @ TOMS Shoes

To find a store near you that carries TOMS Shoes click here

p.s. (Celebrities Sienna Miller, Keira Knightley, Cameron Diaz and others are fans of TOMS too!)

1 Comment on Comfort is Key

  1. Ginny
    August 16, 2007 at 7:25 pm (11 years ago)

    TOMS is an amazing company, and they are taking 50,000 pairs of shoes to kids in South Africa this November. If you want to help out, go to http://www.tomsshoes.com, and for FREE SHIPPING on TOMS, enter code: ginny.