Marc Jacobs will be launching a new fragrance in August set to appeal to the younger generation…the Dakota Fannings of the world if you will. Mr. Jacobs had this to say about the upcoming fragrance in WWD:

“…Daisies don’t smell, but I wanted to evoke the feeling that you get when you see them — happy and youthful. My gardenia and jasmine scents [Marc Jacobs for women and Blush Marc Jacobs, respectively] are more singular and definitely more ‘designer’ scents. I don’t want to say they’re older, but they’re more sophisticated.”(source: WWD)

The new daisy inspired scent will include notes of wild strawberry, violet leaves, red grapefruit, gardenia, violet, jasmine, musk, vanilla and white woods. The perfume & beauty products will be hit beauty counters in August and will be available in 50 & 100 ml eau de toilette.

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