I recently had the opportunity to preview LOFT's Fall 2010 collection and check out the launch of LOFT Style Studio--a collaboration with four leading fashion stylists: Alia Ahmed-Yahia, Kate Young, Tina Chai, and Joanne Blade at the Bowery Hotel here in NYC. Celebs Maggie Gyllenhaal, Alexa Chung (DJ for the night), Mena Suvari, & Alex Bledel, made appearances while Ra Ra Riot performed later in the night. I was pretty impressed by both the turn out and the clothing. It was very clear to me that the LOFT is heading in the right direction.   

Check out some images from the preview party below:

This weekend I stopped in to Madewell to browse their amazing spring collection. I purchased two printed dresses, a studded tank, and a pair of denim shorts. I can't wait to break them in, but I'll have to wait for the weather to cooperate. Check out the Madewell look book here.

I am giving away a copy of Camille Rose Garcia's beautifully illustrated book, Alice's Adventures In Wonderland, as well as a full sized bottle of Urban Decay's Primer Potion over on the PBL youtube channel, so head on over and enter for your chance to win!



To win you must subscribe to my You Tube channel and leave a comment on the giveaway video posted above before May 10, 2010. The winner will be chosen at random and will be notified through youtube on May 11, 2010! Please enter & good luck!

Zac Posen's collection for Target will hit stores and online on April 25th and we can't wait! That is why we wouldn't dream of missing the Zac Posen all-nighter on April 15th. The fete starts at 11 p.m. on April 15 and goes until 11 p.m. on Friday, April 16. Join the fun & shop the collection before it goes on sale on the 25th!



Zac Posen for Target 24-Hour Shopping Party
481 8th Avenue at 34th Street
April 15th 11pm-April 16th 11pm

Channel your inner retro bombshell on the beaches this summer with these pin-up worthy swim styles:

Cynthia Vincent's shoe collection for Target will hit stores and online April 18th (the same day Eugenia Kim for Target launches). The prices will range from $24.99 for flats to $29.99 for wedges & heels. I am loving the bright colors & tribal inspired prints in this collection! Gladiator wedges are already established as a summer staple for me, but I wouldn't mind picking up a pair of those as well!


{images via Target.}

The collection is available @ Target stores & target.com on April 18th.

I am beyond excited for Eugenia Kim's upcoming Cuba inspired hat collection for Target set to debut April 18th at Target stores and Target.com. Second only to handbags, hats are my favorite accessory, so I may pick up all three of these Eugenia Kim for Target looks:

available @ Target April 18th.

It isn't very often that I find something that both fits perfectly into my decor also within my budget constraints! This black & white floral Liberty of London serving tray and teapot would be perfect for my apartment and is completely affordable!



Liberty of London Dunclare Black Teapot $12.99; & Liberty of London Serving Tray $12.99; both @ Target.

...but I swear to you they made my heart skip a beat and that has to count for something! By my calculations Magenta+Bows+Open Toe+Killer Heels=TDF.



Opening Ceremony Bow Pumps in Magenta $530 @ Ten Over Six/Refinery 29 Shops

The styling for J.Crew's Fall 2010 collection presentation makes me swoon! Pitch perfect layering! There are so many great pieces in this collection, I should really start pinching my pennies now...

I know I've posted about Candace Ang before, and I may have featured these very necklaces before despite my recent bad blogger streak. However, that doesn't change how I feel about them! They are so lovely that we can all use some reminding...

Now that it is beginning to feel like spring, I am needing wanting a few things from H&M's lovely Garden collection:


{top} dress $39.95; dress $19.95; hair clip $3.95; all @ H&M
{bottom} jacket $34.95; dress $29.95; tank top $17.95; all @ H&M

Now that you've seen my wish list, check out my favorite look book images:



View the entire H&M Garden Collection here.